About Us
Our History
1960
Ronco Motors commenced operations as a family business in approximately 1960 from its existing premises at Pinnaroo, South Australia. Bert Bailey (founder and Grandfather of the current dealer principal), a mechanic by trade, recognised the need to provide servicing of farm machinery and auto vehicles. Bert established a garage servicing cars and other farm machinery equipment.
1962
Bert based his business on providing excellent customer service and quality workmanship. Subsequently, he was successful in applying for and gaining the New Holland franchise in 1962.
1964
Bert's son - Rodney Bailey commenced in the service side of the business.
1969
Ronco Motors successfully tendered for the Case IH franchise, and since then Pinnaroo has been operating as a dual New Holland and Case IH dealership. There are only a handful of these 'dual franchise' dealers in Australia.
1973
Rodney and Colleen Bailey took over the running of the business. Rodney and Colleen steadily grew the business, harnessing Bert's values of customer service and quality workmanship.
1986
Third generation, Roydn Bailey (son of Rodney and Colleen Bailey) joined the service side of the business. Roydn continued to work in and gain knowledge of all aspects of the business.
2005
Roydn and Louise take over running Ronco Motors business. Rodney & Colleen semi-retire.
2010
Fourth generation, Lachlan Bailey (son of Roydn Bailey) joined the service team and commenced his apprenticeship. 2016 Lachlan successfully finished his Apprenticeship and now works in the business as a Service Technician.
2014
Roydn and Louise expand the business and open up the Loxton branch, taking on the New Holland franchise for the Riverland region.
2017
Recognising the potential of off-road vehicles and embracing Roydn's interest in off-road racing, Ronco Motors Loxton acquired BRP Can-am franchise in 2017. This later expanded with the Sea-doo brand in 2018.
2019
Ronco Motors further grew with the addition of the New Holland Dealership located at Karoonda, formerly known as 'WD Lewis & Co'
2020
March of 2020, Ronco Motors successfully tendered for the Case IH franchise in the Riverland, formerly 'Erroll Matschoss Motors'. Since Loxton has been operating as a dual New Holland and Case IH dealership.
2022
Ronco Motors acquired the New Holland brand representation for the Mildura, Greater Sunraysia & Millewa areas. The new facility is open and located at 28/2132 Fifteenth Street, Irymple.
Roydn Bailey
Dealer Principal
Louise Bailey
Dealer Principal